Industry
Nonprofit
Deliverables
Website Design
Mobile Design
Completed
Spring 2025
About
For this project, I chose to rebrand an organization that holds personal significance to me: Stand With Trans, a nonprofit dedicated to uplifting and supporting transgender youth and their families.
For this project, I chose to rebrand an organization that holds personal significance to me: Stand With Trans, a nonprofit dedicated to uplifting and supporting transgender youth and their families.
The original website, while rich with valuable information, felt outdated. Generic colors, stock imagery, and content made the website overwhelming to navigate. My goal was to create a more engaging, accessible, and emotionally resonant experience.
Approach
I introduced a fresh, inclusive color palette, organic shapes, and youthful imagery that better reflects the warmth and vibrancy of the community they serve. I also streamlined the site’s layout, making it easier for users to find resources, join support groups, or seek therapy.
A key focus of the redesign was improving the donation experience—creating a more visible, seamless path to giving, and showing supporters exactly how their contributions make a difference.
This rebrand aims to reflect the heart of Stand With Trans: a place of safety, celebration, and
unwavering support.
unwavering support.
Desktop Version
Mobile Version
