Nazza

Nazza is a family-owned tomato sauce brand rooted in the heart of California’s Central Coast. Inspired by childhood memories of sun-drenched days in my mother Naz’s garden. For my illustration class, I was tasked with creating a mascot illustration and further built a colorful, fun brand around it, including this creamy vodka sauce label, a brand story, and messaging to tie it all together.

Nazza’s design is a playful nod to nostalgia with a fresh, modern twist. The hand-drawn mascot brings personality and fun, embodying the bold and confident spirit of our sauce. The color palette—rich greens, sun-drenched yellows, and vibrant reds—reflects the natural beauty of tomatoes ripening on the vine. A bold, oversized logo makes a striking statement, ensuring Nazza stands out on the shelf just as much as it does on your plate​​​​​​​.