Industry
Food & Beverage
Deliverables
Logo
Packaging
Social Media
Merchandise
Completed
2024
About
Crush is a bold, fun, refreshing, and modern brand that's perfect for picnics, parties, and unwinding at home. Crush offers wine in stylish, portable cans, redefining wine culture for the next generation.
Approach
With an abstract and textured illustration of a grape vine, bold font choice for the logo, and vibrant colors, Crush evokes a sense of playfulness and surprise for this modern brand. The cheeky brand messaging connects to consumers emotionally and offers some lighthearted humor and a
touch romance.
touch romance.
